Digital Marketing Consultant"Helping charities unlock the potential of digital"
Digital marketing specialist for charities and not for profitsI help charities deliver exceptional digital marketing so that they can effectively raise awareness of their cause, engage new audiences and increase vital funds. This might mean you need an injection of expertise for a specific project or you require some senior strategic thinking to help drive your digital marketing forward. With over 14 years experience working in digital marketing, I provide creative and cost-effective solutions to charities and not for profits.
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Digital Fundraising

I can help you better utilise digital marketing for your fundraising campaigns. Whether, that’s helping you to devise a digital fundraising campaign from scratch, or translating an offline campaign to one that works digitally. Digital fundraising isn’t just about campaigns though. Ensuring you are constantly including fundraising as part of…

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Digital Reviews

A review (or audit) of your digital marketing is a great way to establish what is working effectively and what areas need improvement within your charity. This could be an audit of all of your digital marketing activity or a specific area such as social media. Audits analyse the channels…

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Social media icons

Facebook Ads

Facebook advertising can be a great way of targeting both new and existing audiences. From raising awareness of your cause to producing new donors for your charity, Facebook campaigns are a cost effective form of advertising that produce real results.  I can help you target the right audiences, build effective…

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Email

Email Marketing

Email is a huge opportunity for charities and an exciting one. Long gone are the days of just sending out an email blast once a month. Your audience expect more. They expect a tailored user experience, that feels personal to them and this doesn’t have to cost the earth to…

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Graph

Google Analytics

I work with my charity clients to transform their digital marketing into being data-driven. I can help you get to grips with your data and ensure that you are able to understand what’s happening on your website, email and social media channels. I deliver measurement strategies for charities, in order…

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Strategy

A digital marketing strategy creates a clear vision for your charity. It clearly outlines how your digital marketing activity will meet your audience’s needs and how each channel will achieve this.   As well as providing a roadmap for digital marketing, I can also help you implement it by creating…

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Hot Air Balloon

Integrated Campaigns

From awareness raising campaigns to increasing supporter retention and raising valuable funds, I can help your charity choose the right digital tools to make an impact. An integrated campaign simply means using many elements of digital marketing to produce a desired outcome. For example, you might use a mixture of…

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Training

Want to upskill your team in digital? I run bespoke workshops and training to help charities get up to speed with all things digital. I’ve trained hundreds of charity sector professionals in a wide range of digital marketing topics. This has included both open courses on topics such as email…

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Testimonials

Tim Smart

With Fran's help we've just completed our most successful digital membership campaign ever here at Sussex Wildlife Trust. Everyone here who has worked on the campaign with her has been impressed with her in-depth understanding of digital fundraising and the unique needs of charities. I would recommend her to any charity looking to develop their digital approach.

Tim Smart Individual Giving Officer - Sussex Wildlife Trust
Elisabeth Michau

Fran launched our very first Facebook leads generation campaign which helped increase our email list by 50% and contributed to half a million views of our logo in just 6 weeks. Fran is very resourceful, always finding ways to optimise a campaign to increase supporters' engagement and potential income.

Elisabeth Michau Head of Fundraising - Environment Investigation Agency
Martina Hoggart

Fran carried out a full audit of our digital marketing activity and helped us establish a data-driven strategy. Taking the time to really understand Womankind’s unique opportunities and challenges, Fran worked with us to develop an achievable three-year digital marketing strategy and implementation plan giving us clear and manageable goals. Fran has been a real pleasure to work with and I would highly recommend her to any other organisations looking for support with their digital marketing.

Martina Hoggart Individual Giving Manager - Womankind Worldwide
Graeme Manuel-Jones

Fran is brilliant! She set us up on Google Analytics as we worked to relaunch maggies.org. She ran a workshop with key colleagues and managed not just to engage everyone but also really enthuse us and get us thinking about what would be meaningful, actionable reporting. Fran then created a set of dashboards for us focusing on the metrics that matter to us.

Graeme Manuel-Jones Head of Digital - Maggie's