Services
I work in collaboration with my charity clients to help provide them with digital marketing expertise. My services inclu...
Digital Fundraising
I can help you better utilise digital marketing for your fundraising campaigns. Whether, that’s helping you to devise a digital fundraising campaign from scratch, or translating an offline campaign to one that works digitally. Digital fundraising isn’t just about campaigns though. Ensuring you are constantly including fundraising as part of…
Digital Reviews
A review (or audit) of your digital marketing is a great way to establish what is working effectively and what areas need improvement within your charity. This could be an audit of all of your digital marketing activity or a specific area such as social media. Audits analyse the channels…
Facebook Ads
Facebook advertising can be a great way of targeting both new and existing audiences. From raising awareness of your cause to producing new donors for your charity, Facebook campaigns are a cost effective form of advertising that produce real results. I can help you target the right audiences, build effective…
Email Marketing
Email is a huge opportunity for charities and an exciting one. Long gone are the days of just sending out an email blast once a month. Your audience expect more. They expect a tailored user experience, that feels personal to them and this doesn’t have to cost the earth to…
Google Analytics
I work with my charity clients to transform their digital marketing into being data-driven. I can help you get to grips with your data and ensure that you are able to understand what’s happening on your website, email and social media channels. I deliver measurement strategies for charities, in order…
Strategy
A digital marketing strategy creates a clear vision for your charity. It clearly outlines how your digital marketing activity will meet your audience’s needs and how each channel will achieve this. As well as providing a roadmap for digital marketing, I can also help you implement it by creating…
Integrated Campaigns
From awareness raising campaigns to increasing supporter retention and raising valuable funds, I can help your charity choose the right digital tools to make an impact. An integrated campaign simply means using many elements of digital marketing to produce a desired outcome. For example, you might use a mixture of…
Digital Storytelling
At the heart of every charity are incredible stories. Effective storytelling around how you’re making a difference creates a deeper connection with your supporters, draws in new ones and motivates everyone to take action. But finding the time for creative storytelling can be difficult. I’ve teamed up with expert comms…
Testimonials
With Fran's help we've just completed our most successful digital membership campaign ever here at Sussex Wildlife Trust. Everyone here who has worked on the campaign with her has been impressed with her in-depth understanding of digital fundraising and the unique needs of charities. I would recommend her to any charity looking to develop their digital approach.
Fran launched our very first Facebook leads generation campaign which helped increase our email list by 50% and contributed to half a million views of our logo in just 6 weeks. Fran is very resourceful, always finding ways to optimise a campaign to increase supporters' engagement and potential income.
Fran carried out a full audit of our digital marketing activity and helped us establish a data-driven strategy. Taking the time to really understand Womankind’s unique opportunities and challenges, Fran worked with us to develop an achievable three-year digital marketing strategy and implementation plan giving us clear and manageable goals. Fran has been a real pleasure to work with and I would highly recommend her to any other organisations looking for support with their digital marketing.
Fran is brilliant! She set us up on Google Analytics as we worked to relaunch maggies.org. She ran a workshop with key colleagues and managed not just to engage everyone but also really enthuse us and get us thinking about what would be meaningful, actionable reporting. Fran then created a set of dashboards for us focusing on the metrics that matter to us.