Services
I work in collaboration with my charity clients to help provide them with digital marketing expertise. My services inclu...
Strategy
A digital marketing strategy creates a clear vision for your charity. It clearly outlines how your digital marketing activity will meet your audience’s needs and how each channel will achieve this. As well as providing a roadmap for digital marketing, I can also help you implement it by creating…
Digital Marketing Audits
An audit or review of your digital marketing is a great way to establish what is working effectively and what areas need improvement within your charity. This could be an audit of all of your digital marketing activity or a specific area such as social media. Audits analyse the channels…
Integrated Campaigns
From awareness raising campaigns to increasing supporter retention and raising valuable funds, I can help your charity choose the right digital tools to make an impact. An integrated campaign simply means using many elements of digital marketing to produce a desired outcome. For example, you might use a mixture of…
Digital Fundraising
I can help you better utilise digital marketing for your fundraising campaigns. Whether, that’s helping you to devise a digital fundraising campaign from scratch, or translating an offline campaign to one that works digitally. Digital fundraising isn’t just about campaigns though. Ensuring you are constantly including fundraising as part of…
Email Marketing
Email is a huge opportunity for charities and an exciting one. Long gone are the days of just sending out an email blast once a month. Your audience expect more. They expect a tailored user experience, that feels personal to them and this doesn’t have to cost the earth to…
Paid & Social Advertising
Paid and social advertising are crucial for getting seen by both your new and existing audiences. From raising awareness of your cause to producing new donors for your charity, these tools will help you get in front of the people you want to be seen by in a cost effective…
Data & Analytics
I work with my charity clients to transform their digital marketing into being data-driven. I can help you get to grips with you data and ensure that you are able to understand what’s happening on your website, email and social media channels. I deliver measurement strategies for charities, in order…
Workshops & Training
Want to upskill your team in digital marketing? I run bespoke workshops and training to help charities get up to speed with all things digital. I’ve trained hundreds of charity sector professionals in a wide range of digital marketing topics. This has included both open courses on topics such as…
Testimonials
With Fran's help we've just completed our most successful digital membership campaign ever here at Sussex Wildlife Trust. Everyone here who has worked on the campaign with her has been impressed with her in-depth understanding of digital fundraising and the unique needs of charities. I would recommend her to any charity looking to develop their digital approach.
Fran helped our charity set up a website measurement strategy. Her support was hands on and practical, and she really engaged with the unique challenges that we face. We're now able to use our Google Analytics Dashboard to understand what content is performing best for us - a great outcome. I would definitely recommend Fran when considering your next digital move.
Fran carried out a full audit of our digital marketing activity and helped us establish a data-driven strategy. Taking the time to really understand Womankind’s unique opportunities and challenges, Fran worked with us to develop an achievable three-year digital marketing strategy and implementation plan giving us clear and manageable goals. Fran has been a real pleasure to work with and I would highly recommend her to any other organisations looking for support with their digital marketing.
Fran was an absolute joy to work with and she could not have been more accommodating of our organisation's needs. We needed assistance with our PPC campaigns, to which she brought a superb level of expertise that she delivered in an engaging and easy to understand manner. Her suggestions were perfectly tailored to support us before, during and after the period of time she worked with us. I would recommend her every day of the week!