Digital marketing is a crucial part of any organisation that wishes to succeed. However, digital marketing is often treated as an added extra: something people get really enthusiastic about, putting in loads of initial effort, until it all trails off and is forgotten about. You wouldn’t do this with your…
I can help implement digital marketing within your organisation – from planning and delivering email marketing campaigns to managing social media accounts. Whether you need an injection of expertise for a specific project or you need ongoing support, I can help you find the right solution for your organisation. Digital…
Many people assume that writing words is easy – especially if the topic is something close to your heart. After all, it’s what you live and breathe, it’s what you know. But writing about something very close to you can often be hard precisely because you need to get to…
Having worked in the not-for-profit sector for many years, I have extensive experience of helping charities engage with digital and improve their digital fundraising. From awareness raising campaigns to increasing supporter retention and raising valuable funds, I can help charities choose the right digital tools to make an impact. I’ve worked with…
With Fran's help we've just completed our most successful digital membership campaign ever here at Sussex Wildlife Trust. Everyone here who has worked on the campaign with her has been impressed with her in-depth understanding of digital fundraising and the unique needs of charities. I would recommend her to any charity looking to develop their digital approach.
We started with a very low baseline of knowledge and skills in digital and Fran worked with us to create a comprehensive plan on how to implement the building blocks of digital fundraising in-house. She also gave us bite-sized learning sessions to up-skill us which was invaluable. Fran is knowledgeable, approachable, efficient, extremely capable and a thoroughly nice person – she did exactly what was asked of her and more – thank you Fran.
As a small organisation with limited digital expertise, we had been looking for a digital consultant to help us carry out a full audit of our digital marketing activity and help us establish a data-driven strategy. Fran met the bill perfectly. Taking the time to really understand Womankind’s unique opportunities and challenges, and taking into account our limitations around resource and capacity, Fran worked with the communications and fundraising teams to develop an achievable three-year digital marketing strategy and implementation plan giving us clear and manageable goals. Fran was in close contact throughout the project and always on hand to answer any queries as they arose - she has been a real pleasure to work with and I would highly recommend her to any other organisations looking for support with their digital marketing.
I worked with Fran on a pilot to trial using digital advertising to promote non-product-led community fundraising. This was a brand new avenue for us, so it was important for us to work with someone who would help us get not just the best results but the most valuable learnings from the activity, to allow us to do more of this work in-house in the future. Fran was an absolute joy to work with. Her huge knowledge, attention to detail and project management were second-to-none and she went out of her way to understand our requirements and tailor her approach accordingly. The project itself went very smoothly and generated some good results; and the level of reporting and insight Fran provided has left us in a great position to pick up on this work ourselves. I wouldn't hesitate to work with her again, and hope I get the chance to do so.
Fran was great to work with - she worked quickly to understand our brief and create compelling advertising for us on the basis of market research, on really challenging timescales. Her sharing of info and reporting was also great. Thank you Fran!
Fran was an absolute joy to work with and she could not have been more accommodating of our organisation's needs. We needed assistance with our PPC campaigns, to which she brought a superb level of expertise that she delivered in an engaging and easy to understand manner. I would recommend her every day of the week!