I recently read this article on econsultancy about Lego’s social media strategy and what makes it so great. The problem with this however is that Lego is a huge profitable brand with bags of budget; something many of the organisations I work with simply don’t have. So what can we…
A common worry I hear from organisations is “We don’t know which social media tools to use!” Often they spend a lot of time deliberating over whether it’s better to focus on Twitter or if Instagram will help generate them better awareness. Every time I hear this concern my answer remains…