I recently had the pleasure of speaking at the Institute of Fundraising’s Fundraising Convention. My session focused on the topic of the metrics that matter in digital fundraising and how you can identify what those metrics are. When it comes to digital fundraising, it makes sense to demonstrate impact. You can…
The metrics that matter in digital fundraising
In July I’ll be talking at the IOF Fundraising Conference on the metrics that matter in digital fundraising. When it comes to digital fundraising, being able to demonstrate impact is crucial. It not only shows what’s worked and what hasn’t, but it also helps determine what actions you might take in the…