New to Google Analytics or want to get a better understanding of the basics? No problem. I’ve got you covered. Most people end up getting thrown into the deep end with Google Analytics so this 20 minute video takes you back to the basics and shows you: How to navigate…
Digital fundraising resources
There’s a lot of resources out there on digital fundraising – so I’ve collated some of the best ones I’ve found. Must reads Forward Action has created a series of posts for charities that are looking to rapidly scale up their digital fundraising efforts: Tried and tested tactics to drive…
Measuring the impact of your digital fundraising
I recently had the pleasure of speaking at the Institute of Fundraising’s Fundraising Convention. My session focused on the topic of the metrics that matter in digital fundraising and how you can identify what those metrics are. When it comes to digital fundraising, it makes sense to demonstrate impact. You can…
3 small charities doing great digital fundraising
When people talk about digital fundraising they tend to focus on campaigns (and in particular campaigns that go viral like the ice bucket challenge). Yet, most of digital fundraising is about the everyday fundamentals. Laying that digital groundwork so that when your charity does make an ask for money it’s…