New to Google Analytics or want to get a better understanding of the basics? No problem. I’ve got you covered. Most people end up getting thrown into the deep end with Google Analytics so this 20 minute video takes you back to the basics and shows you: How to navigate…
Measuring the impact of your digital fundraising
I recently had the pleasure of speaking at the Institute of Fundraising’s Fundraising Convention. My session focused on the topic of the metrics that matter in digital fundraising and how you can identify what those metrics are. When it comes to digital fundraising, it makes sense to demonstrate impact. You can…
The metrics that matter in digital fundraising
In July I’ll be talking at the IOF Fundraising Conference on the metrics that matter in digital fundraising. When it comes to digital fundraising, being able to demonstrate impact is crucial. It not only shows what’s worked and what hasn’t, but it also helps determine what actions you might take in the…