In July I’ll be talking at the IOF Fundraising Conference on the metrics that matter in digital fundraising. When it comes to digital fundraising, being able to demonstrate impact is crucial. It not only shows what’s worked and what hasn’t, but it also helps determine what actions you might take in the future. For example:
- How do you know if an email campaign was successful?
- How can you tell if the hours your content team spent carefully crafting beautiful words for your website was worth it?
- How can you prove the money you spent on Facebook ads was budget well spent?
The answers to all of these questions are there for the taking, yet many charities aren’t capitalising on this opportunity.