New to Google Analytics or want to get a better understanding of the basics? No problem. I’ve got you covered. Most people end up getting thrown into the deep end with Google Analytics so this 20 minute video takes you back to the basics and shows you:
- How to navigate around Google Analytics
- What all the jargon means! (What’s acquisition? What’s a metric? What’s a segment?)
- Where to view key data (I just want to know where people were coming from goddammit!)
- How to read a report (and some useful tips such as adding in more columns and using the filters)
- The most useful reports for charities to be looking at
Thank you for the overview of Analytics for Charities. So clearly explained and easy to understand. Thought I knew the basics, but it seems there are even more basics to know before it gets complicated!
A very good, clear intro. I probably qualify as an intermediate user, but still picked up plenty. Well paced and informative.