There’s a lot of resources out there on digital fundraising – so I’ve collated some of the best ones I’ve found. Must reads Forward Action has created a series of posts for charities that are looking to rapidly scale up their digital fundraising efforts: Tried and tested tactics to drive…
I recently had the pleasure of speaking at the Institute of Fundraising’s Fundraising Convention. My session focused on the topic of the metrics that matter in digital fundraising and how you can identify what those metrics are. When it comes to digital fundraising, it makes sense to demonstrate impact. You can…
When people talk about digital fundraising they tend to focus on campaigns (and in particular campaigns that go viral like the ice bucket challenge). Yet, most of digital fundraising is about the everyday fundamentals. Laying that digital groundwork so that when your charity does make an ask for money it’s…
In July I’ll be talking at the IOF Fundraising Conference on the metrics that matter in digital fundraising. When it comes to digital fundraising, being able to demonstrate impact is crucial. It not only shows what’s worked and what hasn’t, but it also helps determine what actions you might take in the…