New to Google Analytics or want to get a better understanding of the basics? No problem. I’ve got you covered. Most people end up getting thrown into the deep end with Google Analytics so this 20 minute video takes you back to the basics and shows you: How to navigate…
There’s a lot of resources out there on digital fundraising – so I’ve collated some of the best ones I’ve found. Must reads Forward Action has created a series of posts for charities that are looking to rapidly scale up their digital fundraising efforts: Tried and tested tactics to drive…
I recently had the pleasure of speaking at the Institute of Fundraising’s Fundraising Convention. My session focused on the topic of the metrics that matter in digital fundraising and how you can identify what those metrics are. When it comes to digital fundraising, it makes sense to demonstrate impact. You can…
When people talk about digital fundraising they tend to focus on campaigns (and in particular campaigns that go viral like the ice bucket challenge). Yet, most of digital fundraising is about the everyday fundamentals. Laying that digital groundwork so that when your charity does make an ask for money it’s…
I often get asked about Google Grants – from small charities who haven’t got one and don’t know where to start to charities who want to get the most from their account. This post aims to be a one-stop shop to provide you everything you need to know! What…
Helping charities deliver great email is one of the best parts of my job. I’ve spoken at conferences about how charities can do great email and I’ve delivered lots of training where I share some great examples too. However, I always struggle to find good examples of email onboarding. Email…
In July I’ll be talking at the IOF Fundraising Conference on the metrics that matter in digital fundraising. When it comes to digital fundraising, being able to demonstrate impact is crucial. It not only shows what’s worked and what hasn’t, but it also helps determine what actions you might take in the…
I recently read this article on econsultancy about Lego’s social media strategy and what makes it so great. The problem with this however is that Lego is a huge profitable brand with bags of budget; something many of the organisations I work with simply don’t have. So what can we…
A common worry I hear from organisations is “We don’t know which social media tools to use!” Often they spend a lot of time deliberating over whether it’s better to focus on Twitter or if Instagram will help generate them better awareness. Every time I hear this concern my answer remains…