Digital marketing specialist"Helping organisations better connect and communicate through digital marketing"
Measuring the impact of your digital fundraising

Measuring the impact of your digital fundraising

I recently had the pleasure of speaking at the Institute of Fundraising’s Fundraising Convention. My session focused on the topic of the metrics that matter in digital fundraising and how you can identify what those metrics are. When it comes to digital fundraising, it makes sense to demonstrate impact. You can…

3 small charities doing great digital fundraising

3 small charities doing great digital fundraising

When people talk about digital fundraising they tend to focus on campaigns (and in particular campaigns that go viral like the ice bucket challenge). Yet, most of digital fundraising is about the everyday fundamentals. Laying that digital groundwork so that when your charity does make an ask for money it’s…